Digital solutions leverage technology to improve operations and provide new channels for customer interaction. They can help businesses stay in the game, meet customer demands more efficiently, or boost growth. It takes an arduous process to select the most appropriate digital solutions. Here are some of the most important factors to consider when selecting a sophisticated digital business system.

Many digital solutions use a mix of innovative and scalable technologies that enable them to expand with the business and adapt to the requirements of the business. This flexibility comes with a price. It’s not uncommon for successful solutions to lead to demands for expanded services, better personalization and greater scalability. The challenge for digital business is to embrace complexity in a way that provides real value, while avoiding unnecessary complexity.

Complex digital solutions can automate routine tasks, which can reduce the amount of time that employees are occupied with tedious administrative tasks which allows them to concentrate on more important tasks. They can also enhance data management and allow for more accurate data rooms as catalysts for business transformation decision-making through real-time monitoring of data. These solutions can also reduce costs and make scaling the business more manageable.

Sales professionals face a problem in communicating the importance of these capabilities. They must devise an approach that explains how their solutions will bring tangible rewards to specific customers’ requirements. They must also be able to adjust their value offering to meet the changing requirements of their customers. Jeanne Ross is a principal researcher at MIT’s Center for Information Systems Research and coauthor of Designed for Digital: How to Plan Your Business for Continuous Success (The MIT Press, 2019). Follow her on Twitter @mit_cisr.